PFW 2014 Models walk the runway grocery shopping for Chanel in Chanel. With products lining the isles with names such as Eu de Chanel and Coco clean, it was a Chanel overload. Handcarts were trimmed in Chanel’s signature chains. Handbags were packaged like meat. Venue ushers were dressed like store clerks and the models… well they shopped in style.